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BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH CALSCALE:GREGORIAN PRODID:-//WordPress - MECv6.5.5//EN X-ORIGINAL-URL:https://oursymposium.sites.unlv.edu/ X-WR-CALNAME:Office of Undergraduate Research (OUR) Fall 2021 Virtual Undergraduate Research Symposium X-WR-CALDESC: REFRESH-INTERVAL;VALUE=DURATION:PT1H X-PUBLISHED-TTL:PT1H X-MS-OLK-FORCEINSPECTOROPEN:TRUE BEGIN:VEVENT CLASS:PUBLIC DTSTART;TZID=UTC:20211115T000000 DTEND;TZID=UTC:20211119T000000 DTSTAMP:20211028T000000 UID:MEC-ade55409d1224074754035a5a937d2e0@oursymposium.sites.unlv.edu CREATED:20211028 LAST-MODIFIED:20211110 PRIORITY:5 TRANSP:OPAQUE SUMMARY:AHS-P2-4. Daum Kakao Gaming Sales 2015-2020 DESCRIPTION:\nhttps://www.youtube.com/watch?v=AqrGBmlvhm8 ( https://www.youtube.com/watch?v=AqrGBmlvhm8 )\n\nDaniel Castillo1\nFaculty Mentor: Kimberly Nehls, Ph.D.2\n1Lee Business School, Department of Management, Entrepreneurship, and Technology\n2Lee Business School, Department of Marketing and International Business\nABSTRACT\nThe video game industry is large with many companies having their hands in it. Very notable companies include Sony, Microsoft, Nintendo, and the famous South Korean based company Daum Kakao. In quarter four of 2020 the company made 140.8 billion won just off of its video game branch Daum Kakao Games. 140.8 billion won can be compared to about 119 million USD and that is in a singular quarter. My objective is to analyze why Daum Kakaos Games are so profitable. How gaming companies make a profit depends on what game model they use. Some companies just have the consumer buy the game for a flat amount, some release free games that have microtransactions built in. Daum Kakao has games such as Black Desert Online, PlayerUnknown’s Battlegrounds, Path of Exile, and Eternal Return that they publish. I took a look at these games to see what sort of process they used to have players spend their money on the game and discussed with players of the game why they spend money. After looking into these games and talking with players I found they gain a large amount of their revenue from microtransactions made in game to get special cosmetics for your characters. These games are so profitable and successful in a market because they provide players with a way to customize and express themselves in an appealing way. It also allows them to show off to peers with what exclusive in game items they have obtained.\n URL:https://oursymposium.sites.unlv.edu/program/daum-kakao-gaming-sales-2015-2020/ ORGANIZER;CN=The Office of Undergraduate Research:MAILTO:our@unlv.edu CATEGORIES:Arts, Humanities, and Social Sciences END:VEVENT END:VCALENDAR