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BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH CALSCALE:GREGORIAN PRODID:-//WordPress - MECv6.5.5//EN X-ORIGINAL-URL:https://oursymposium.sites.unlv.edu/ X-WR-CALNAME:Office of Undergraduate Research (OUR) Fall 2021 Virtual Undergraduate Research Symposium X-WR-CALDESC: REFRESH-INTERVAL;VALUE=DURATION:PT1H X-PUBLISHED-TTL:PT1H X-MS-OLK-FORCEINSPECTOROPEN:TRUE BEGIN:VEVENT CLASS:PUBLIC DTSTART;TZID=UTC:20211115T000000 DTEND;TZID=UTC:20211120T000000 DTSTAMP:20211028T000000 UID:MEC-3070e6addcd702cb58de5d7897bfdae1@oursymposium.sites.unlv.edu CREATED:20211028 LAST-MODIFIED:20211110 PRIORITY:5 TRANSP:OPAQUE SUMMARY:AHS-L1-5. Coca-Cola Brand Attitudes Among UNLV Students DESCRIPTION:\n\nDebanhi Gutierrez1\nFaculty Mentor: Eda Anlamlier, Ph.D.1\n1Lee Business School, Department of Marketing and International Business\nABSTRACT\nStudents grow up with popular brand name food products that become universally familiar across households. These students form attitudes and perceptions towards these products and brands. In this research, we will look at the positive and negative attitudes that UNLV students associated with the Coca-Cola brand and Coca-Cola soda. This will be conducted through a quantitative survey that will account positive and negative attitude along with demographics. Results will show what attitudes UNLV students in Las Vegas have toward this brand and soda products. Ultimately, this research will give insight as to whether UNLV students regard this brand and product with more positive or negative attitudes.\n URL:https://oursymposium.sites.unlv.edu/program/coca-cola-brand-attitudes-among-unlv-students/ ORGANIZER;CN=The Office of Undergraduate Research:MAILTO:our@unlv.edu CATEGORIES:Arts, Humanities, and Social Sciences END:VEVENT END:VCALENDAR