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BEGIN:VCALENDAR VERSION:2.0 METHOD:PUBLISH CALSCALE:GREGORIAN PRODID:-//WordPress - MECv6.5.5//EN X-ORIGINAL-URL:https://oursymposium.sites.unlv.edu/ X-WR-CALNAME:Office of Undergraduate Research (OUR) Fall 2021 Virtual Undergraduate Research Symposium X-WR-CALDESC: REFRESH-INTERVAL;VALUE=DURATION:PT1H X-PUBLISHED-TTL:PT1H X-MS-OLK-FORCEINSPECTOROPEN:TRUE BEGIN:VEVENT CLASS:PUBLIC DTSTART;TZID=UTC:20211115T000000 DTEND;TZID=UTC:20211120T000000 DTSTAMP:20211110T000000 UID:MEC-c5c1cb0bebd56ae38817b251ad72bedb@oursymposium.sites.unlv.edu CREATED:20211110 LAST-MODIFIED:20211110 PRIORITY:5 TRANSP:OPAQUE SUMMARY:AHS-P1-4. China’s Video Game Market DESCRIPTION:\n\n\nDemar Corcino1\nFaculty Mentor: Kimberly Nehls, Ph.D.2\n1Lee Business School, Department of Management, Entrepreneurship, and Technology\n2Lee Business School, Department of Marketing and International Business\nABSTRACT\nAbout 720 million people in China play video games. Of those people, 110 million are under the age of 18. With China’s new regulation on gaming limiting children under 18 to 3 hours a week of gaming, will this affect the longevity of video game sales? Data analyzed by passports country analysis in 2021 sales are expected to reach 306 million CNY and is expected to grow by 30million CNY in 2022. The leading factor to the growth is Covid-19. As China’s Society returns to normal after the pandemic and having these regulations on children under 18, it is expected that the revenue growth should be lower than the expected growth in 2022. Looking beyond 2022 if this limitation is still apparent then the new generation will most likely not be exposed to video games as much as they are now which would affect the video game markets in China. In the future, most Chinese video games will not be catered to children because the target market dwindles with the regulations. In conclusion, China is run through a strict government and may implement more limitations to further impact video game sales. The Chinese government owns the majority of all sales of the video game market in China and may further implement regulations that avoid targeting children with video games. The longevity of Video games and sales may be in fact on a steady decline in the upcoming years.\n URL:https://oursymposium.sites.unlv.edu/program/chinas-video-game-market/ ORGANIZER;CN=The Office of Undergraduate Research:MAILTO:our@unlv.edu CATEGORIES:Arts, Humanities, and Social Sciences END:VEVENT END:VCALENDAR