AHS-P1-1. Beer Consumption in the United Kingdom

Teilor Appleyard1
Kayla Chatwin1
Dylan Orlando2
Jordan Brickman1
Faculty Mentor: Kimberly Nehls, Ph.D.3
1Lee Business School, Department of Management, Entrepreneurship, and Technology
2Lee Business School, Department of Finance
3Lee Business School, Department of Marketing and International Business

It is said that alcohol is an important part of British culture and tradition. Britons seem to drink regardless of the time of day and/or the company they are with. We looked into the most popular beer categories in the United Kingdom to determine why some beers are far more popular than others. Our research suggests that there are various factors that play into WHY a particular beer is chosen for consumption.

We collected data from interviews conducted by The Society of Independent Brewers (SIBA) to distinguish what their favorite type of beer is, why they choose to consume that beer, where their favorite location to consume beer is, and the relationship between price and quality. We used various methods of data collection such as graphs and interviews that were taken through the British Beer Pub Association. The analytics provided us with an understanding as to why certain beers are favored and how that impacts the drinking culture in the United Kingdom.

We are continuing to collect data in order to come to a conclusion.

Our research contributes to the understanding of the beer industry and different markets in not only the United Kingdom, but also all over the world. The implications of this research suggests a growing trend in consumer individuality and consciousness and the role of established culture and tradition when choosing beer for consumption. We believe firms, supplied with this knowledge, can use this to predict trends and market their product more effectively and efficiently.


Nov 15 - 19 2021


All Day


AHS: Poster Session 1
The Office of Undergraduate Research


The Office of Undergraduate Research


3 Replies to “AHS-P1-1. Beer Consumption in the United Kingdom”

  1. Great job on the presentation, I found the information to be interesting. I think the United States are pretty similar to UK in what beers we like to drink. I believe lagers are one of the most popular beers if not the most popular here in the United States. I feel like the UK also follows some pretty basic factor that influence choice of beer, that are similar in the US. They choose by flavor, quality and recommendation as well. I do think you all put together a great poster. Everything is easy to read and it is not over crammed with information. The images and visual presentation are fitting and creative, you can tell you all took your time, great job on the presentation.

  2. Hey guys,
    This presentation was really interesting to me and I found it very intriguing on how much beer is consumed on a yearly basis in the United Kingdom. I’ve always wanted to visit the United Kingdom just for this reason because you always see how the UK is portrayed in movies with beer festivals and celebrations. The statistical facts about how 9.7 liters of alcohol is consumed a year and that 53% of the Britain population drinks beer. I believe you guys said that is 12% or more than the United States which is crazy but also makes sense because I believe the legal drinking age is like 16 I believe. Don’t quote me on that. Anyway, really enjoyed the presentation! Great Job

  3. This is really intriguing because I have always wanted to go to the UK and because I have always known how the UK has a different culture especially concerning the way they view alcohol. I do think it is interesting that the UK is the 19th among the heaviest drinking out of all countries. That makes me wonder who is first and why this is. If the UK consumes 9.7 liters per year this makes me wonder how much America consumes. The idea of trying to understand why they like the beer they like or what qualities attract them to certain beers is a great idea to learn how to effectively market a product and I think this was a fantastic topic to research about and it genuinely makes me curious to learn more. It makes sense that flavor and quality are in the top priorities for when people are choosing what beer or alcohol that they want. I have noticed that people care significantly about this regardless of any product, I am not sure if this is just more so now or if it has always been so, and this means that businesses really need to step it up to be successful. The fact that this research said that 71% of British people prefer a lager over other types of beer doesn’t necessarily surprise me, however, I do not like lagers really so that makes me wonder if it could also be more of a cultural trait among the British people or if I’m just different. Overall this was an interesting and well put together presentation.

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