AHS-L1-5. Coca-Cola Brand Attitudes Among UNLV Students
Faculty Mentor: Eda Anlamlier, Ph.D.1
1Lee Business School, Department of Marketing and International Business
Students grow up with popular brand name food products that become universally familiar across households. These students form attitudes and perceptions towards these products and brands. In this research, we will look at the positive and negative attitudes that UNLV students associated with the Coca-Cola brand and Coca-Cola soda. This will be conducted through a quantitative survey that will account positive and negative attitude along with demographics. Results will show what attitudes UNLV students in Las Vegas have toward this brand and soda products. Ultimately, this research will give insight as to whether UNLV students regard this brand and product with more positive or negative attitudes.