AHS-P4-4. How The Pandemic Has Affected Christmas in the UK
Faculty Mentor: Kimberly Nehls, Ph.D.3
1Lee Business School, Department of Finance
2Lee Business School, Department of Accounting
3Lee Business School, Department of Marketing and International Business
Christmas is the day in which many religious people commemorate the birth of Jesus Christ. Traditionally speaking, many celebrate Christmas by giving gifts and spending time with their loved ones. On average, British consumers spend at least 500 pounds on Christmas presents. But during 2020, companies felt the financial impact of the pandemic, where most consumers spent only 400 pounds, some regions even as low as 300 pounds. In a survey conducted, approximately 39 percent of respondents felt worried about their financial situation during Christmas. These findings suggest that while Christmas is a joyful season, it can also be a time of financial stress, and the pandemic only hardened the decisions that consumers had to make. We will compare 2019 sales to 2020 sales to analyze how the pandemic has affected not only companies profits but consumers spending habits as well.