OREO-6. Most Effective Advertising Methods
Faculty Mentor: Levent Atici, Ph.D.2
1The Meadows School
2Division of Research, Office of Undergraduate Research
Advertising is a critical part of gaining traction for companies, so researching and utilizing the best forms and tactics in advertising have been a major part of growth and creating a consumer base. This study aimed to investigate the most effective form of advertisement that can successfully make a lasting impact on consumers and urge them to buy the product being advertised. When analyzing data over popular advertisements with high success rates in recent years, one form of advertisement stands out, with an effective tactic also being highlighted. When regarding form, online advertising, especially in today’s day and age, has the greatest impact on consumers, and such ads easily can be found while browsing popular sites and social media. These ads are repeatedly cemented in consumers’ brains, and with an increasingly interconnected world with a high level of internet usage, online advertising has become a more popular form of advertisement. Companies which advertise online are able to target their products towards demographics which are more likely to purchase their goods through using available data and search histories, being more effective for their investment when compared to broad, in-person advertising. Aside from form, one tactic that more directly relates to video advertisement is ads which invoke a sense of “relatability”. Companies create a story in which consumers can easily identify with, strengthening consumer response. By using online advertising and creating relatable ads when advertising in video format, companies are shown to have more effective ads which create a larger consumer base.