AHS-P4-5. Picking the World’s Next Best Wine – The Descriptive Determinants of Excellent Wine
Faculty Mentor: Kimberly Nehls, Ph.D.2
1Lee Business School, Department of Finance
2Lee Business School, Department of Marketing and International Business
Fourteen times per year roughly one million consumers flock to read the newest issue of Wine Mag (one of the most widely regarded wine magazines in the world) to discover the highest rated wines in the ever-growing $417.8 billion industry. What are the characteristics that could potentially predict the next highest rated bottle of wine?
Over 3.8 million Qualitative data points from Wine Mag were used to analyze what the typical qualities of excellent wine are. An analysis of the wine’s country, province, variety, price, and manufacturing winery were analyzed in this study.
Per the analysis, an excellent bottle of wine (95 – 100 points out of 100) is most likely to have the following characteristics: it’s from the United States, specifically California, its median cost is $110.50, it’s blend is a Pinot Noir, and Williams Selyem is the winery that produced it.
The implications of this research is multifaceted in that it could be used to educate investors in the wine industry on where to focus investments in geographically, or to simply help consumers choose a wine that is likely to be highly rated without having to do extensive research.