OREO-7. Political Bias Derived From Social Media Platforms Influencing Financial Decisions

Yee Tay1
Faculty Mentor: Levent Atici, Ph.D.2
1Advanced Technologies Academy
2Division of Research, Office of Undergraduate Research

The research described in this paper seeks to answer the question “What aspects of social media make it more likely for an investor to make a financial decision?”. This study aims to analyze what partisan indicators influence a certain political ideology more and how that affects their financial decisions, specifically when buying and/or selling stocks through employing a qualitative method semi-structured interview. The semi-structured interviews are then coded in order to find the most prevalent themes and patterns. Results have found that more explicit labeling of partisan indicators is desired and initiatives taken by social media platforms to promote transparency increased trust. Other than answering the question, this study can help to provide insight to social media platforms on how to create more nonpartisan news feeds which would help Americans make better financial decisions. This information could also be utilized by investors, marketers, and anyone else who is interested in understanding why certain political ideologies make the financial decisions that they do.


Nov 15 - 19 2021


All Day


The Office of Undergraduate Research


The Office of Undergraduate Research


2 Replies to “OREO-7. Political Bias Derived From Social Media Platforms Influencing Financial Decisions”

  1. Hi,
    It is very important that we are aware of the connection between social media political bias and how financial decisions are made. I know multiple people who follow influencers of their respective political ideology and follow what they say like it is the law. If they say to wait to purchase a house, they will wait – if they are told to sell their car and buy a new one, they will. By being aware of the bias that is present, we are better able to judge our spending habits.

  2. Yee, I really enjoyed watching your presentation, a lot because I relate to it in that I both invest and heavily use social media. Your chart where you laid out the different recurring themes of what aspects could (and do) help investors on social media influence their decisions was well put and easy to follow. I concur with your research that found most people want increased transparency, and that outward labelling of news and articles as left-leaning, right-leaning, etc. would be highly beneficial to most social media users when perusing online news or feeds. For instance, an article from The Guardian or The Economist would read very differently than news from FOX, and this would confuse many users on the contradiction of information. I also found it interesting that the majority of your interviewees agreed it was acceptable to collect data to better cater to their needs. I would not have expected this. Overall, well done and very interesting research!

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