OREO-7. Political Bias Derived From Social Media Platforms Influencing Financial Decisions
Faculty Mentor: Levent Atici, Ph.D.2
1Advanced Technologies Academy
2Division of Research, Office of Undergraduate Research
The research described in this paper seeks to answer the question “What aspects of social media make it more likely for an investor to make a financial decision?”. This study aims to analyze what partisan indicators influence a certain political ideology more and how that affects their financial decisions, specifically when buying and/or selling stocks through employing a qualitative method semi-structured interview. The semi-structured interviews are then coded in order to find the most prevalent themes and patterns. Results have found that more explicit labeling of partisan indicators is desired and initiatives taken by social media platforms to promote transparency increased trust. Other than answering the question, this study can help to provide insight to social media platforms on how to create more nonpartisan news feeds which would help Americans make better financial decisions. This information could also be utilized by investors, marketers, and anyone else who is interested in understanding why certain political ideologies make the financial decisions that they do.