AHS-P3-2. Unsustainable Fast Fashion in the United States
Faculty Mentor: Kimberly Nehls, Ph.D.1
1Lee Business School, Department of Marketing and International Business
My research will be focused on how unsustainable fast fashion is killing the ecosystem, whether or not it is bad for the environment and what percentage of it ends up in landfills? Boohoo, Shein and PrettyLittleThing are popular fast fashion retail apps among U.S consumers, cheap fast fashion tends to encourage consumers to over buy. My research will start with where does fast fashion come from and where does it end up? Fast fashion is based on trends going on in the red carpet, fashion shows or influenced by social media. Throwing away clothes because it is out of style should never be an option. Once people are done with a piece of clothing, they can give away their items, donate to thrift stores, or even resell their items. My research will explore ways on what consumers can do to decrease the percentage of fast fashion that ends up in landfills. The top 10 worst fabrics for the environment include cotton, polyester, nylon, acrylic, viscose, bamboo, acetate, and wool. These fabrics are considered bad for the environment because they do not completely break down and some micro plastics can make their way into the ocean and soil. One way to stop putting the blame on consumers is for brands to become more aware about how what they are doing and making is affecting the environment.