AHS-P3-2. Unsustainable Fast Fashion in the United States

Itzel Gutierrez1
Faculty Mentor: Kimberly Nehls, Ph.D.1
1Lee Business School, Department of Marketing and International Business

My research will be focused on how unsustainable fast fashion is killing the ecosystem, whether or not it is bad for the environment and what percentage of it ends up in landfills? Boohoo, Shein and PrettyLittleThing are popular fast fashion retail apps among U.S consumers, cheap fast fashion tends to encourage consumers to over buy. My research will start with where does fast fashion come from and where does it end up? Fast fashion is based on trends going on in the red carpet, fashion shows or influenced by social media. Throwing away clothes because it is out of style should never be an option. Once people are done with a piece of clothing, they can give away their items, donate to thrift stores, or even resell their items. My research will explore ways on what consumers can do to decrease the percentage of fast fashion that ends up in landfills. The top 10 worst fabrics for the environment include cotton, polyester, nylon, acrylic, viscose, bamboo, acetate, and wool. These fabrics are considered bad for the environment because they do not completely break down and some micro plastics can make their way into the ocean and soil. One way to stop putting the blame on consumers is for brands to become more aware about how what they are doing and making is affecting the environment.


Nov 15 - 18 2021


All Day


AHS: Poster Session 3
The Office of Undergraduate Research


The Office of Undergraduate Research


3 Replies to “AHS-P3-2. Unsustainable Fast Fashion in the United States”

  1. Great presentation Itzel. This is a very fascinating topic that isn’t talked about enough and I think you had great reasoning and organization within your presentation. I knew fast fashion was an issue, but I didn’t know the extent of it. Those top 10 worst fabrics you mentioned are all so common and I have seen them in everything. Your presentation makes me more conscious about my own actions even though I’m not a fast fashion user. I never knew that our clothes contained microplastics which makes me more cautious about using clothing more purposefully. Other than it’s apparent damage to the environment, with microplastics, it’s doing even more damage on levels we don’t immediately see/notice. As much as this environmental pollution is the consumer’s fault, I appreciate your point about making brands take accountability to be more aware of how they’re the main cause of all of this. The only critique I have for you is about your pace. Your pace bounced a lot but was most consistent when you were naturally speaking from memory.

  2. Excellent presentation Itzel, fast fashion and its effects on our environment is not talked about as much as it should be. I have seen a couple of videos on platforms like Youtube, Twitter, and TikTok, but it is undoubtedly neglected for how it affects our environment. I have shopped for mostly all of my clothes at thrift stores, as I support sustainability and have fun while doing it. There are a lot of upcoming brands that are incorporating sustainability and quality in their products. One of my personal favorites is Ground Cover, which aims to create robust, lasting, and vegan accessories and clothing. I fully support and am willing to put extra money into Ground Cover’s products because of this. I hope to see more businesses following the sustainable production that you outlined. Great pacing, subject, and confidence! My only critique, albeit this could be on my end, was that it was at times hard to hear you, as you became somewhat quiet.

  3. Hi, Itzel! As someone who is very interested and inspired by the ever-changing fashion industry and trends in the United States, and someone who purchases many clothing items from Shein, I found your presentation to be so insightful and eye-opening. Many young consumers, including myself, are guilty of succumbing to the fast fashion trends, buying items to match the trend, and then discarding them. I personally do not throw away my clothes after use; I donate them to Goodwill or a resale store like Plato’s Closet, which was one of your recommendations or conclusions. Still, I did not realize until now that after these clothes are passed on and on, they are discarded and end up in landfills. This was a very interesting and unique topic to discuss for your presentation! I think you did a great job speaking and organizing your thoughts.

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