AHS-P2-3. What Determines Musical Preference?

Camryn Bishop1
Natalia Arshad1
Special Olds2
Faculty Mentor: Kimberly Nehls, Ph.D.2
1Lee Business School, Department of Management, Entrepreneurship, and Technology
2Lee Business School, Department of Marketing and International Business

Music is a universal interest in every human culture. It is evident that music plays a substantial role in the lives of people all over the world because it produces diversity among preferences, and it exhibits links to individuals’ personality traits. After conducting our research, we aim to determine which factors influence an individual’s choice in music. A problem we would like to address in our research is the preconceived notions individuals have based on a person’s music taste. Our objective is to determine how personality and age influence musical predilections among different regions of the world. The methods we plan to utilize to conduct our research is to evaluate case studies, assess surveys, and conduct observational trials. The goal we want to achieve after research is conducted is to learn what gravitates individuals to pick certain music preferences. Some qualitative and quantitative data factors that indicate the results of the project are the diversity in personality types and age ranges. Our research is still in the works, but we anticipate our findings to give us more insight on what factors matter to individuals that lead them to pick a certain music style. This study is unique because it shows how diverse preferences in music are in different regions of the world and if those musical tastes are influenced by different factors depending on the region. Some broad implications we will discuss include common misconceptions of personality based on specific musical likings and why individuals prefer certain types of music.


Nov 15 - 18 2021


All Day


AHS: Poster Session 2
The Office of Undergraduate Research


The Office of Undergraduate Research


3 Replies to “AHS-P2-3. What Determines Musical Preference?”

  1. Hello,
    I was really interested in your topic of research. I never thought to connect personality traits to preferred genre’s of music, but your presentation was entertaining and gave a good insight into the idea. This was especially interesting to me as a person that is interested in a wide variety of musical genre’s. I thought your findings were particularly interesting as you found that peoples personalities often did coincide with the type of music they listen to. along with other factors like age. I thought that your poster was organized and easy to read without overwhelming the viewer with too much information. The poster also fit your theme without being too loud or distracting from the information being presented. I think the speaker did a good job of explaining your findings, but also the process of research and how that played into your conclusions. She seemed confident and knowledgeable about what she was presenting. Well done!

  2. Hello!
    I loved how your presentation was about music. I feel like music is a very big thing for people because like you said it does influence people. It’s something that touches the soul of people and speaks to them. In addition, it can be found almost everywhere from the radio to your car or to the music played in a restaurant while you eat. I think it’s interesting how you went more into the depth of what determines one’s music taste. I definitely do agree that peoples’ culture and personality do play a big role in people’s music taste. Also, like you said it does help with market research to help better understand consumers. I do wish that we were able to see more examples from across the world but overall I loved your poster and presentation. Great job!

  3. Hello!
    I was interested by this poster presentation based on its title because I have always been into music and the large variety of artists and genres it consists of. I have also heard of previous studies where people have tried to analyze the correlation between personality types and the music they like to listen to. Due to this, I was interested to hear how this research compared and the results that were discovered. I thought that your group did a really nice job creating your poster presentation because it was very pleasing to the eye. The font color and sizes contrasted well, and I liked the faded music notes added in the background to complement the presentation. I also thought that the speaker did a really good job explaining the content clearly and precisely. It sounded well-rehearsed and practiced. She spoke at a very good tone and pace and kept this consistent throughout the entirety of the presentation. I liked how each part of the poster was broken down when speaking on it and how it explained the initial factors and influences that the group would be analyzing. I appreciated the inclusion of the type of research that was conducted and the visual graph that was provided. However, I do wish that the graph was discussed in more depth and that the data that was gathered was explained in more detail. I also wish that the studies not only showed results from Sweden but was compared to another area of the world as well to provide further insight on the topic. The speaker did a nice job discussing the conclusions found after the research was conducted and providing specific examples for each. It was interesting to find that the factors that influence an individual’s choice in music include personality traits, identity motives, age, and mood changes. The correlation between these factors and a preferred music type could be connected to people I know in my own life. Overall, I thought that this group included a lot of good material, but I do wish that some parts were elaborated more on. The poster presentation was thorough and provided a sufficient level of research for audiences to come to a solid understanding by the ending of it. Thank you for sharing!

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